Avatar Questionnaire

Please provide the following information about your target audience.
These questions have been designed to collect the most pertinent data available.

Jordan Creative


Your information. Not your avatar.
Not the avatar.
Not the avatar.
Not the avatar.


Make a list of all the basic demographic details as follows: age, sex, education level, income level, marital status, language and number of family members.
Click or drag a file to this area to upload.
Put a face to their name by finding a photo online which best represents how your avatar would look in real life.
This helps in humanizing your Avatar’s profile. You can even create different samples based on gender and giving them names accordingly.
Where does your avatar live.
High school grad, college, doctorate, etc
What sort of work does your avatar do.
What languages does your avatar speak?
How many people in your avatar close family.


List the types of books and magazines your avatar reads.
List the blogs/websites your avatar visits.
Who does your avatar look up to for advice and inspiration.
Anything other sources?


Write down the primary aims and objectives that they want to achieve for their efforts.
Understanding the background of your prospective customer/user helps give valuable insight into where your client is coming from and what needs to be done to satisfy their needs.
This is the most important point as you are the one who has to provide a solution for their pain points.
Any other notes or information that helps flesh out the avatar.

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