When Is It Time To Rebrand?
When was the last time you changed your logo? Is it still left over from the 1990s? Does your website look like the Space Jam website, with clip art widgets and a starry background pattern that could only have been made in 1996? Okay, so maybe that’s a little...
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Top 9 Design Trends of 2018
In 2018, a series of new trends in terms of web design are undoubtedly on the horizon. Of course, as a web designer, and in the creative process in general, you should be wary of blindly following the trend herd, but it is also important to keep in mind the pulse of...
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Is it time to redesign my website?
Redesigning your entire website may seem like a daunting feat, as well as a costly one, but having a functional, visually-appealing website is essential to your business, and remaining competitive in the online market. Potential customers can get frustrated with an...
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Today’s buzzword in web design is: Performance
Specifically, we’re talking about Mobile Performance. Each year, web design trends are driven by popular platforms and technology trends. In 2016, mobile usage finally overtook desktop browsing in the race for the digital space. So in 2018, we’ll see innovations to...
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Responsive Web Design Can Boost Your Brand
User experience is more important than ever in today's mobile age, and with more searches now being performed on mobile rather than desktop PC, the need for a mobile-friendly site is more important then ever for the business owner's success. A responsive website looks...
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What is GDPR and how can it affect you?
Ever wondered how much information the websites you visit save about you? Many websites have utilized browser fingerprinting as an extremely accurate way to identify and track your information. The European Union, wary of this nefarious method of bypassing cookie...
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Website Authority – How Do I Make My Website More Popular?
Website authority, or domain authority is measured on the basis of a website’s popularity, which is directly correlated to the amount of external links. If your website has a good domain authority score, that means it ranks higher on search engine result pages. Your...
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Is my website doing its job?: Website Conversion and SEO
Setting Goals and Benchmarks In creating a website, the creator has done so typically in order to achieve a particular function; whether that be to sell products, advertise, or generate viewers or readers. However, the success of a website–whether it is doing its job...
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Five Essential Steps To Protect Your Digital Treasures
The Internet can be a dangerous place, and there is no such thing as 100% security. Most of us will end up suffering an infection from malicious software at some point. Even the most security-conscious user, and even someone who never clicks on any kind of email...
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Voice Search Will Shake Up Search Engine Optimization
I press down on my iPhone 7’s home button until a slate black screen with the bright letters “What can I help you with?” pops up. Clearing my throat, I ask casually, “Siri, what’s the nearest place to grab a bite to eat?” Within seconds, the screen fills up with a...
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Four Ways to Improve your WebSite′s Search Ranking (SEO)
Four Ways to Improve your Website′s Search Ranking (SEO) Follow these suggestions, and watch your website rise to the top of the search results. Publish Relevant Content and Update Regularly Quality content is the number one driver of search engine rankings and there...
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Time to Encrypt with SSL
At the beginning of 2017 Google and other search engines will begin paying more attention to sites that are secured with SSL certificates. In the next few years sites that are not encrypted with an SSL certificate may even be blocked. It is especially important to...
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Instagram – not just for selfies and cat videos
One of the most popular social media marketing websites today is Instagram. Don’t be fooled by its novelty–Instagram isn’t just used for funny cat videos, vacation pictures, or selfies–it can be a useful tool in marketing your website, especially to millenials and...
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Improving eCommerce Sales / Conversions
Why Conversion? As an entrepreneur, obviously your goal with an online website is to increase sales. Building a website and gaining traffic is one thing, but visitors to your website actually buying your products is another. Earning the sales, getting a visitor to...
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The Shift to Digital Continues to Evolve
Retail sales in 2016 were dominated by online purchases and the predictions for 2017 shows the trend will continue. As an example during the 2016 holiday season, Amazon captured close to 37% of online sales. Larger retailers have reacted and have begun more...
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