Top Design Trends for 2019
New year, new design! There’s only one more month left of 2019. The field of graphic design is ever evolving, and year 2020 will be no exception for innovation. If you are looking for inspiration to re-vamp your marketing strategy, here are some of the top 10 trends...
Data Visualizations v. Infographics
As they say, a picture is worth a thousand words. In fact, the human brain processes images 60,000 times faster than it processes text. Conveying information through images, icons, and illustrations can be a useful way to communicate ideas, especially on your website....
What is the ADA and how does it apply to me?
In 1990, the Americans with Disabilities Act (ADA) was developed, a law that would ensure disabled persons would have the same opportunities as everyone else. Those running businesses to serve the public must therefore ensure that their services are ADA compliant,...
Rise of the 5G Network
In the twenty-first century, our lives seem to be inextricably connected to the internet – everything from our phones, to printers, to cars, to even mundane, everyday objects, such as thermostats, smart toasters, and fitness collars for dogs, every facet of our lives...
Web Design Trends of 2019 and the Future
Every year, designers push existing trends further and further into interesting creative spheres. 2019 is no different. It can be a daunting task to keep up with the fast-paced scene of modern designers. In fact, it’s impossible to always have your website look ahead...
When Is It Time To Rebrand?
When was the last time you changed your logo? Is it still left over from the 1990s? Does your website look like the Space Jam website, with clip art widgets and a starry background pattern that could only have been made in 1996? Okay, so maybe that’s a little...
Top 9 Design Trends of 2018
In 2018, a series of new trends in terms of web design are undoubtedly on the horizon. Of course, as a web designer, and in the creative process in general, you should be wary of blindly following the trend herd, but it is also important to keep in mind the pulse of...
Is it time to redesign my website?
Redesigning your entire website may seem like a daunting feat, as well as a costly one, but having a functional, visually-appealing website is essential to your business, and remaining competitive in the online market. Potential customers can get frustrated with an...
Today’s buzzword in web design is: Performance
Specifically, we’re talking about Mobile Performance. Each year, web design trends are driven by popular platforms and technology trends. In 2016, mobile usage finally overtook desktop browsing in the race for the digital space. So in 2018, we’ll see innovations to...
Responsive Web Design Can Boost Your Brand
User experience is more important than ever in today's mobile age, and with more searches now being performed on mobile rather than desktop PC, the need for a mobile-friendly site is more important then ever for the business owner's success. A responsive website looks...
What is CCPA & How Do I Make my Website Compliant?
The California Consumer Privacy Act (CCPA) was passed into law in 2018, the most comprehensive data privacy law yet in the United States. The law took into effect January 1, 2020, and will require all U.S. companies to implement a number of initiatives in order to...
How to Optimize your Google My Business Listing
An optimized Google My Business profile is a crucial component of SEO. Making sure your Google My Business profile is fully updated and optimized ensures that your business maintains its competitive edge. It’s not only important to claim your business listing on...
Why Should I care about Website Security?
Website security should be a top priority for all website-owners – especially those in e-commerce. In e-commerce operations, you should ensure that your website is secure for your clients. A safe website should of course be a priority to protect your clients’ privacy,...
What is GDPR and how can it affect you?
Ever wondered how much information the websites you visit save about you? Many websites have utilized browser fingerprinting as an extremely accurate way to identify and track your information. The European Union, wary of this nefarious method of bypassing cookie...
Website Authority – How Do I Make My Website More Popular?
Website authority, or domain authority is measured on the basis of a website’s popularity, which is directly correlated to the amount of external links. If your website has a good domain authority score, that means it ranks higher on search engine result pages. Your...
Is my website doing its job?: Website Conversion and SEO
Setting Goals and Benchmarks In creating a website, the creator has done so typically in order to achieve a particular function; whether that be to sell products, advertise, or generate viewers or readers. However, the success of a website–whether it is doing its job...
Five Essential Steps To Protect Your Digital Treasures
The Internet can be a dangerous place, and there is no such thing as 100% security. Most of us will end up suffering an infection from malicious software at some point. Even the most security-conscious user, and even someone who never clicks on any kind of email...
Voice Search Will Shake Up Search Engine Optimization
I press down on my iPhone 7’s home button until a slate black screen with the bright letters “What can I help you with?” pops up. Clearing my throat, I ask casually, “Siri, what’s the nearest place to grab a bite to eat?” Within seconds, the screen fills up with a...
Four Ways to Improve your WebSite′s Search Ranking (SEO)
Four Ways to Improve your Website′s Search Ranking (SEO) Follow these suggestions, and watch your website rise to the top of the search results. Publish Relevant Content and Update Regularly Quality content is the number one driver of search engine rankings and there...
Time to Encrypt with SSL
At the beginning of 2017 Google and other search engines will begin paying more attention to sites that are secured with SSL certificates. In the next few years sites that are not encrypted with an SSL certificate may even be blocked. It is especially important to...
Visual Search Marketing
As they say, a picture is worth a thousand words. In the world of digital marketing, the age-old axiom still rings true. The most competitive major retailers and global brands are dipping their toes into visual search as an alternative search pathway to brand...
COVID-19 Resources for E-Commerce
The COVID-19 pandemic has shown the necessity of an online presence to conduct business, especially for small businesses. With most of us sheltering in place, shopping and business has moved to the digital sphere. Many small business owners who operate primarily...
The New Normal: How to Social Distance & Stay Connected with Your Customers
It’s no novel statement that the ongoing COVID-19 pandemic has forced all kinds of businesses – large and small – to adapt, adjust, and even entirely re-invent themselves in light of the situation. In the most extreme and unfortunate situations, some businesses have...
Pros and Cons of Yelp Reviews
Be it a hunt for the best plate of sushi in town, the best dentist, or audio technician, Yelp can be a great tool for people to find professionals and stores nearby. A positive review can really boost your credibility, more customers coming to your business as a...
Alibaba: The Chinese tech giant revolutionizing Chinese Retail and Challenging Amazon
Amazon has long been understood as the hegemon in the e-commerce world – it holds 49.1% of the U.S. e-commerce market share, boasts 300 million active users, and billions of online profits earned per year shows the proof in the pudding. With its increased focuses on...
Why Is It Worth Having A Fast-Loading Website?
It can be easy to focus on perfecting the details of your website – in fact, a sleek, attention grabbing website, with intuitive navigation, clean design, backlinks, and attentive search engine optimization may seem nearly perfect. However, if your website is slow,...
5 Benefits of a Twitter Business Account
Founded in 2006, Twitter has become a veteran social media platform of the internet and powerful tool for celebrities and athletes to communicate and engage with their fanbases in succinct 280 character ‘tweets.’ Today, Twitter boasts 336 million users and counting,...
Instagram – not just for selfies and cat videos
One of the most popular social media marketing websites today is Instagram. Don’t be fooled by its novelty–Instagram isn’t just used for funny cat videos, vacation pictures, or selfies–it can be a useful tool in marketing your website, especially to millenials and...
Improving eCommerce Sales / Conversions
Why Conversion? As an entrepreneur, obviously your goal with an online website is to increase sales. Building a website and gaining traffic is one thing, but visitors to your website actually buying your products is another. Earning the sales, getting a visitor to...
The Shift to Digital Continues to Evolve
Retail sales in 2016 were dominated by online purchases and the predictions for 2017 shows the trend will continue. As an example during the 2016 holiday season, Amazon captured close to 37% of online sales. Larger retailers have reacted and have begun more...