Brand/Logo Questionnaire

To create your custom visual identity, we request that you fill out this form to help give us an idea of what you would like to see in your logo design concepts. Please fill it out as completely as possible. Thank you!

Company Details

Business / Organization *

Contact Name *

First

Last

Main point of contact.

Address *

Address Line 1

Address Line 2

City

State / Province / Region

Postal Code

Country

Layout

Phone *

Email *

Website / URL

Your existing website address.

Target Audience

What are the marketing and business goals using this logo; what will it accomplish?

How would you describe your company/business to someone who has no knowledge of your existence?

Describe your target market, gender, age, geography.

Describe what you do in 20 words or less:

What service/product(s) do you provide?

Logo Design Details

Will the logo be used in print, online, signs or other materials? *

Print (signage, marketing materials)
Online (website, email marketing)

Check all that apply.

What are the immediate plans for logo usage?

Will you require a style guide developed for the new logo? *

This guide will list all typogrpahic & colors used in logo as well as photographic style suggestions.

What do you want your new logo to communicate about your company or products?

Describe your direct competition; provide addresses to their websites if available.

Please list 2-3.

What logos or websites have you seen that you like or catch your eye?

Please list 2-3.

Are there any elements or themes that you would like to see included in your logo design?

Do you prefer icon based logo or text based logo or combination of the two?

Are there any images or concepts you DO NOT want to see?

How many colors would you like used in your logo?

List your color preference if you have any as well as colors to avoid.

Add any additional notes here

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