How to Market and Build a Wine Brand Online
‘The audience potential is huge’: Why DTC drink ware brand BruMate is taking a second look at SMS marketing
09/01/21 Direct-to-consumer drink brand BruMate is doubling down on its SMS-based marketing efforts. The company is doing so in hopes to scale, diversify its media spend, offset the impact of data privacy changes and better retain customers — and it’s a play that other DTC brands are starting to follow.
Smaller Producers Need Independent Retailers—Now More Than Ever
08/31/21 All the old, pre-pandemic obstacles are still here: too many SKUs, too few wholesalers, and increasing consolidation in the second and third tiers. Throw in the collapse of the on-premise business during the pandemic (and its agonizingly slow recovery), and smaller producers need independent retailers more than ever.
QR Codes and NFC Chips—The Future of Wine Marketing
08/27/21 “They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry Network’s packXplore. The conference, held on August 25, discussed how wine brands can leverage the latest innovations in packaging technology.