Industry News and Insight from our team

09/01/21  Direct-to-consumer drink brand BruMate is doubling down on its SMS-based marketing efforts. The company is doing so in hopes to scale, diversify its media spend, offset the impact of data privacy changes and better retain customers — and it’s a play that other DTC brands are starting to follow.

08/31/21  All the old, pre-pandemic obstacles are still here: too many SKUs, too few wholesalers, and increasing consolidation in the second and third tiers. Throw in the collapse of the on-premise business during the pandemic (and its agonizingly slow recovery), and smaller producers need independent retailers more than ever.

08/30/21  Why alcohol brands should think less about going viral—and more about creating value, building trust, and making sure you’re discoverable across the supply chain

08/27/21  “They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry Network’s packXplore. The conference, held on August 25, discussed how wine brands can leverage the latest innovations in packaging technology.