Ecommerce Trends Improving Customer Experience The year of the global pandemic fundamentally changed the retail industry, especially the world of e-commerce. As we all spent time indoors sheltered in place, online sales skyrocketed. Indeed, U.S. eCommerce sales grew approximately 40.3% in 2020, accounting for 21% of total retail sales, up from 15.8% in 2019. Retail […]
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Just signed into law in November 2020, the CPRA will go into full effect January 1, 2023. The ballot measure, also known as Proposition 24, more directly aligns with the EU’s General Data Protection Regulation (GDPR) data privacy law by toughening some requirements and simultaneously reducing some companies’ potential risks and liabilities. History and Background
What is the CPRA and How will it Affect My Business? Read More »
As they say, a picture is worth a thousand words. In the world of digital marketing, the age-old axiom still rings true. The most competitive major retailers and global brands are dipping their toes into visual search as an alternative search pathway to brand marketing. For consumers who are looking for a specific look of
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The COVID-19 pandemic has shown the necessity of an online presence to conduct business, especially for small businesses. With most of us sheltering in place, shopping and business has moved to the digital sphere. Many small business owners who operate primarily through brick-and-mortar retail shops have faced particular challenges in the wake of social distancing.
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Amazon has long been understood as the hegemon in the e-commerce world – it holds 49.1% of the U.S. e-commerce market share, boasts 300 million active users, and billions of online profits earned per year shows the proof in the pudding. With its increased focuses on international markets and operations, it seems almost certain Amazon
Alibaba: The Chinese tech giant revolutionizing Chinese Retail and Challenging Amazon Read More »
It can be easy to focus on perfecting the details of your website – in fact, a sleek, attention grabbing website, with intuitive navigation, clean design, backlinks, and attentive search engine optimization may seem nearly perfect. However, if your website is slow, none of those things matter. No one wants to stick around on a
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Why Conversion? As an entrepreneur, obviously your goal with an online website is to increase sales. Building a website and gaining traffic is one thing, but visitors to your website actually buying your products is another. Earning the sales, getting a visitor to sign up for an email list, social media sharing, or whatever transactions
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Retail sales in 2016 were dominated by online purchases and the predictions for 2017 shows the trend will continue. As an example during the 2016 holiday season, Amazon captured close to 37% of online sales. Larger retailers have reacted and have begun more investment in their online spaces. The companies that don’t often don’t succeed. Large retailers such as Sears, Kmart and Macy’s are closing many doors as
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