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Visual Search Marketing

Visual Search Marketing

As they say, a picture is worth a thousand words. In the world of digital marketing, the age-old axiom still rings true. The most competitive major retailers and global brands are dipping their toes into visual search as an alternative search pathway to brand...
COVID-19 Resources for E-Commerce

COVID-19 Resources for E-Commerce

The COVID-19 pandemic has shown the necessity of an online presence to conduct business, especially for small businesses. With most of us sheltering in place, shopping and business has moved to the digital sphere. Many small business owners who operate primarily...
Improving eCommerce Sales / Conversions

Improving eCommerce Sales / Conversions

Why Conversion? As an entrepreneur, obviously your goal with an online website is to increase sales. Building a website and gaining traffic is one thing, but visitors to your website actually buying your products is another. Earning the sales, getting a visitor to...
The Shift to Digital Continues to Evolve

The Shift to Digital Continues to Evolve

Retail sales in 2016 were dominated by online purchases and the predictions for 2017 shows the trend will continue. As an example during the 2016 holiday season, Amazon captured close to 37% of online sales. Larger retailers have reacted and have begun more...

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